Are you thinking about creating your e-commerce store and don’t know which platform is best for you? Do you want a platform that adapts to your business needs? We bring you a review of the options that are making the biggest impact in creating online businesses.
When laying the foundations of an online business, it is very important to consider which platform to set up the e-commerce store on, as there are a wide variety of options to choose from. Knowing how to choose and letting professionals advise you on which platform suits you best means not having to close the business after a few months of launching it. Below we provide a comparison of the 4 most famous e-commerce platforms, with their advantages and disadvantages.
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WordPress Woocommerce
The perfect tool for small or smaller projects, Woocommerce was created as a plugin for WordPress to offer an online sales service for websites created with this content manager. By using the same WordPress back office, it is easy to use and allows integration with other plugins that optimize the e-commerce store. On the other hand, it must be taken into account that Woocommerce is a plugin that works on a content manager (WordPress), so many e-commerce functionalities such as marketing, loyalty, etc. are not included in the package.
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Magento and Prestashop
Magento and Prestashop are open-source platforms that are perfect for e-commerce stores that need to be updated frequently, thus generating an online catalog ready to sell. They are also very flexible tools since their code allows for customization of the e-commerce store. Magento is ideal for large-scale projects, but the help of professional programmers is necessary since the back office is quite complicated to manage. In this link, you can find more information about the characteristics of online stores in Magento.
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SaaS
This platform is characterized by being a paid service, that is, through the payment of a fee, the virtual store is managed and developed. You do not need to have any technical knowledge and with just a few clicks you can start working. A service offered by specialized companies such as ADDIS, a Spanish company that has a SaaS platform with a wide range of modalities, check out its features at Tienda online Start; the French company Wizishop, or the American company BigCommerce.
- 100% custom development
There is also the option of hiring a custom developer for the online store. It has an exclusive design for the client, with express functionalities for the online business, in addition to being able to demand ERP or CRM integrations, to get closer to the omnichannel store. The perfect option if you have an offline store and want to leap into an online store as an expansion of the business. It is essential to have professionals who carry out the programming of the online store. ( Premium e-commerce store )
In short, there are different platforms for developing an e-commerce store depending on the requirements of the store. We recommend that you turn to professionals in the sector not only for advice but also to create an effective virtual store that gives good results.