Content is essential to establishing and maintaining credibility with Google, Bing, and all the other search engines. But not just any content will do. To rank high and boost traffic to your site, your content has to be high quality and meaningful – and it needs to stay fresh.
Content Based on Keywords
The crux of rich online copy that drives traffic to your site comes down to one word – keywords. Use three primary categories of keywords for maximum return:
- Highly competitive keywords are used by a broad spectrum of qualified potential visitors to your site.
- Less-competitive keywords are searched less frequently by potential buyers. There is less competition for them, so they are of a higher quality.
- Keywords that may not be directly related to your offerings, but are reasonably related. Think broadly for best results.
You can use such popular tools as Google’s Keyword Tool or Wordtracker to do your keyword research. Next, base your content around your keywords. This is an essential, but often overlooked, aspect of content marketing.
Quality Over Quantity
It’s not enough to pump out fresh content simply to hit a delivery date. Quality is much more important than quantity.
The belief that you must update the blog or publish fresh articles three times a week for the sake of fresh content is ill-advised. A better approach is to determine the keywords that matter to your audience and develop copy based on those. Which would you rather have – awesome content once a week that attracts links and gets pushed out virally through Facebook, Twitter, Linkedin, and other social media, or frequently updated, sloppy content that gets ignored?
To take it a step further, an ideal content marketing strategy also evaluates what your most successful internet marketing competitors are writing about. This, combined with having your finger on the proverbial pulse of your industry, will enable you to deliver high-quality, reliable content that helps prompt your prospects to take action.
Speaking of Quality
Spend the extra time proofing your content to ensure typos and grammatical issues don’t undermine what you have to say. Mistakes do happen. But that should be the exception to the information you push out to your communities, not the norm.
Repeat Visitors and Loyalty
The best, most reliable, and most fresh content will keep customers and prospects coming back. This will elevate your brand as a trusted source of quality information. That’s a content marketing strategy that works!
You have many options for executing your content strategy. Of the service categories TopTenREVIEWS evaluated, we factored in search copywriting. Increase Visibility, Server Side Design, ArteWorks SEO, SearchManager, 1st on the List, Customer Magnetism, and SEOP all provide this service. These firms offer services ranging from optimizing your current website content to developing fresh, optimized content. If content is an important part of your SEO strategy, you can roll this into an overall service package