Today, mobile marketing is a tool we must use without fail if we own a business or are dedicated to e-commerce. Statistics show that in 2010 only 2.1% of digital advertising was targeted at mobile devices, rising to 22.1% in 2013 and an expected 59% by 2017. For this reason, we must follow a series of tips to optimize our mobile marketing campaign and, in this way, ensure that we do not lose potential customers.
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Visibility
In mobile marketing, we must keep in mind that the size of our button must be between 44 and 57 pixels to ensure that it is clear enough to attract attention.
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Adaptation of our website
A high percentage of the population has a mobile phone and, according to some statistics, four out of five users use their smartphones to make online purchases. That is why we must offer a website that is accessible from any device.
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Multi-screen environment
A study carried out by Google and Facebook in 2012 revealed that 90% of users browse through two devices, practically every day, to satisfy their needs. This information confirms that if we want to reach the largest possible audience, we must manage the desktop version of our website so that it is equally accessible from any device.
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Email attention
Even though 48% of emails are read from mobile devices, 89% of e-commerce businesses are not optimized for them, so this must be taken into account in order not to lose potential customers.