How to Create a Newsletter
You would think that with the possibilities of social media, apps, and online advertising, e-mail marketing is not as important as a marketing tool. But nothing could be further from the truth. It is a powerful tool to reach your target group. Think of strengthening contact with your current customers or reaching potential customers. But then of course you want to create a newsletter or mailing that stands out, stimulates, and achieves the desired goal. How do you ensure that?
Whether you have a webshop, or a shop, or are working as an independent consultant, a newsletter should be seen as a contact moment with your target group. What can you do with it?
- Inform
- Encourage (repeat) purchases
- Promote products or services
- Bringing interesting content to the attention
Whatever your goal, it is important that your mailing stands out in that often overcrowded mailbox, so that your target group opens your mail and starts reading it. To achieve this, some elements are important to pay attention to. Email Uplers has listed these ingredients for you in the infographic below so that you can boost your newsletters or mailings.
Key elements for your newsletter
3 things are important to ensure that your readers open your mailing:
- The sender
- The subject line
- The preview, also known as the preheader
These are the key elements to ensure your message reaches your target group. You can have developed a great text or creative mailing, if the recipient does not open it, it will still go wrong. In addition to these three aspects, the layout or design of your mailing must stimulate the reader to view the newsletter. A good and logical structure is important. But also that your mail is easy to read on different devices. Do you want to improve your mailings to ensure that you make more profit? Then scroll down to read all the tips & tricks in the infographic. For a larger version, click on the image.